Trendspotting in Amsterdam
Gidsy is a great online platform which allows you to book local activities organised by local people in their hometown. From a cooking class in Berlin to a walking tour with a local guide in San Franscisco.
Yesterday I organised a ‘trendspotting in Amsterdam’ activity through Gidsy. Trend research is so much more than hypes and gadgets. It’s about the art of looking sideways. There are techniques to become a better observer and thus a better trend spotter and I really like sharing this with the world!
During this tour I shared some theory on trend research and the participants practised some observation techniques. In the meanwhile we also visited innovative spots, like the Culinaire Werkplaats and UltradelaRue.
I got some great feedback from the participants which allows me to finetune some features of the tour (e.g. making it a walking tour, practising more techniques).
So, if you’re ever visiting Amsterdam: sign up for a Gidsy trendspotting tour (also available on request). :)